So...I love cupcakes. Cakes in general actually, but I'm particularly partial to the cupcake because it's single serving deliciousness. A long time ago, I used to write a food blog. I did cupcake wars back then where I featured some of my favorite local bakeries. Now that I'm back in Atlanta I feel it's fitting to do it again. I'm comparing my two faves here, but they aren't just locals, they are super successful chains, which means you can seek them out in places other than Atlanta and let me know what you think!
I've chosen to compare the OG Sprinkles and Georgetown Cupcake! Now everyone seems to know Sprinkles. They are the original cupcake boutique! They even have an ATM you can use to get cupcakes anytime, like a money ATM! Craziness. But what a concept.
Now Georgetown has been featured on Food Network's Cupcake Wars and has really made a name for itself in recent years. It has a super posh spot in The Shops of Buckhead and it truely belongs! So how do the two match up?
Location: Sprinkles, being in Lenox Mall is a bit more accessible, but Lenox is a busy Mall. Parking is almost always difficult and you always have at least a small line to deal with. Georgetown, while being in the swankier of locations is kind of difficult to find and find parking for. Both being in high traffic shopping areas, they are perfectly located for casual shoppers.
Appearance: Sprinkles is bright and fun! I love the little candy decorations that are signature to the brand. Georgetown has a New York bakery appeal, with white walls and black lettering. It's a very sophisticated vibe, the fun is all in the cupcakes.
Flavors: Sprinkles offers good variety and traditional flavors. The location in Atlanta is limited, and does not offer mini cupcakes, which is kind of a bummer. Georgetown has every flavor you can think of. Including unicorn? Unicorn! 🦄 both shops are big flavor for the taste buds. Nothing bland and nothing dry about them. The cakes are soft moist and delicious! Georgetown is a bit more generous with frosting, which makes it a bit tough to take graceful bites. Sprinkles cake to frosting ratio is a little more manageable.
So...who actually wins? At the end of the day, I just love them both and cannot choose a winner. Both are the definition of what a cupcakery should be. They are the standard and they make damn good cakes on the regular. Putting smiles on faces is what it's about, and the thought of a Sprinkles or Georgetown Cupcake makes me grin from ear to ear 😊